Lecture slides: Business Model Innovation

Lecture slides: Business Model Innovation

Here are my slides on business models and innovation of business models.

Business models are a fundamental aspect of any organization, shaping how a company operates, creates value, and generates revenue. They can be understood at various levels of abstraction, from the strategic level to the operational level. Business model innovation involves not only creating new business models but also adapting and evolving existing ones to stay competitive. Platforms, such as GoMore, have successfully diversified their business models over time, starting with ridesharing, then introducing peer-to-peer car rental, and later offering business-to-consumer leasing. This diversification has allowed GoMore to address different customer segments and increase the supply of peer providers in the market, ultimately maximizing car usage efficiency and offering a broader range of mobility services.

Innovating business models can be seen as a paradigm shift on a high level and a process change on a lower level. It involves understanding customer needs, creating compelling value propositions, and scaling operations to meet demand. Business leaders need to evaluate whether a new business model innovation is consistent with their existing business model’s current priorities. The process of designing a business model can be systematic, involving initiation, ideation, integration, implementation, and analysis.